2024 - Present: Marketing Manager, PARP
Working on the WW Pickup and Return's team for Amazon. This includes work on email and onsite campaigns with internal and external stakeholders.
2024: Marketing Manager
Founding Marketing Team member for Autzu, an Official Uber Partner. Autzu provides EVs in the form of Tesla Model 3's with hubs in areas such as Toronto, San Francisco, Ottawa, and more to expand in the future. My role as Marketing Manager is to increase utilization and bookings of our vehicles, increase weekly signups, and create brand awareness across multiple channels such as:
-Social Media (Facebook, Instagram, TikTok, etc.)
-Email Marketing (Newsletters, Promotions, etc.)
-SMS Marketing
-Programmatic/Video Marketing
-Blogs and Press Releases
-Physical Marketing (Billboards, Promo Cards, Metro, etc.)
-City Expansion
-Business Development
-Uber Partnership Content + Events
2022 - 2023: Marketing Manger
Working as the Marketing Manager for Simply NUC my duties include providing content, copy, and SEO for the company's main Social Media pages Organically, Paid Social Media campaigns, Newsletters, Emails, and more. I am in charge of developing the content calendar as well as general strategy and practice for the accounts. Reporting weekly and monthly based on conversions and other KPIs to meet and exceed expectations.
-Photography
-Copywriting
-Planning
-Project Management
-Videography
-Editing
-SEO
-Email Marketing
-Influencer Marketing
-Content Management
-CRM Management (Hubspot)
2019 - 2022: Social Media Content Manager
Professionally, I have worked with numerous clients for Turnkey Marketing, a digital marketing agency.
-I have created copy for clients' social media accounts, websites, and blogs. This ranges from short posts to full-on multi-page blog posts. The software I have used for account management includes Hootsuite, Cloud Campaign, Facebook Ad Manager, and more.
-By working directly with clients and in a team of Digital Marketers, I track and improve daily on figuring out the best trends and SEO practices to make sure the clients have exponential impressions and traffic!
-Became head of content in 2019, worked closely with the makers of Cloud Campaign (Content Management Software) to implement new ideas and forward ways to make it easier for Turnkey's clients.
2020 - (Hiatus): Freelance Content Producer
For freelance fieldwork, I have utilized my hobby of photography and videography as a small personal business. I've worked with creator groups such as OTK Network and Offcanny to help produce video content as well as provide behind the scenes photography. Within these groups I've worked with creators such as Ludwig, ConnorEatsPants, Jschlatt, and more listed under my freelance section.